Yesterday marked the 5th year anniversary of my father’s death. He was 58 when he died which was way too young and saddens me to this day. Today, I am going to stray from my business as usual blog posts to share some personal things that I learned from my father about business and life. In social media we often stress being authentic and real, yet it can be a challenge to really share what is in our hearts, our minds and, of course, our past. I have built my practice on the key business principles of a strong work ethic, relationship building, and finding balance in this crazy world. And, for the many companies out there wanting to incorporate social media into their already hectic lives, this post seems fitting to share. I write this post in memory of my father, Stephen Samuel Boardman.
First a little about my dad… My father was a great man, serving two tours as a marine in Vietnam as a young man of only 19 years old. He returned after his second tour to my mother and sister who was already 18 months old and whom he had not seen since she was a tiny baby. He came back to a country that was torn apart by war and instead of being the hero he was, he had to change out of his military clothes in the airplane bathroom so as not to be spit on and yelled at when he arrived in the U.S. airports. When he returned home, he was to simply put the horrors of war behind him and move on without any support or guidance. He was to pick up where he left off. Even though where he left off was as a boy, and when he returned he was a man. He had no real marketable skills – ‘natural born killer’ was not a great resume builder – but he did not let that set him back. He took a job as a car salesman and quickly rose to be a manager of the large car dealership in my hometown. He worked for 28 years in the auto industry and was an expert at what he did. Hard work goes a long way… My father was simply the best at what he did. Fortunately, he landed that gig as a car salesman back in the 70’s, during a recession, and he rose quickly into management – because he was the best. The best salesman, the best employee and the best worker. What made him so great? He took ownership of his job, he loved it. And, he made sure his customers were happy. He worked hard, long hours and became the go to man in town for buying cars. His strong work ethic was admirable and, as a child watching him, I learned the value of showing up to work, being the best I could be, and working in a job that I truly loved. The work ethic he instilled in my sisters and me is evident to this day in all that we do. On making people feel special… 




