As social media becomes more of a mobile experience with each passing day, some marketers have started to struggle to keep their social media content relevant and mobile-friendly. Mobile social media can be done right, but there are a few key tips to remember to ensure your consumers are happy checking out your content on their handheld devices. Business Insider reports that mobile interaction accounts for just under 40% of total time spent on social media and Twitter and Facebook have both passed the 50% mobile usage mark. As these numbers continue to rise, learning how to do mobile social media right is becoming even more crucial for your business. Follow these simple steps and watch your company’s mobile social media experience soar to new heights. 
Make It Simple
Don’t make the mobile social media experience complicated for your users. The more they have to travel from app to app or page to page, the less they’re enjoying their time connecting with your brand. Keep your connections simple and easy to follow. Do your best to keep customers inside an app – if they have to venture out, ensure the link to your own website connects smoothly, is mobile-friendly and easy to use. Also remember to keep all of your posts simple, sweet, and entirely specific to your brand. Make sure that when customers read a post from your company, they can identify you immediately. Keep photos and text appropriate to the size of a handheld device. You only have a tiny screen and a few seconds to engage users – make them laugh, smile, and come back for more.
Make It Count
Be intentional with what you post and when you post it. Be aware of what’s going on in the lives of your customers and what they’re thinking about while they’re on-the-go. Is there an event many of your customers will be attending? Catch them with a post while they’re en route. Find out what your fans or followers are doing and appeal to the emotions they might be feeling right at that moment. But you don’t want to bombard mobile social media users with posts every hour – make sure when you share something, there is intention behind it. Sometimes that intention should be experimentation. Don’t be afraid to try new ways of arranging content or different times of sharing information. Track your progress and see what works. Not every customer needs or wants the same mobile social media experience. Test the waters and see how your customer pool responds.
Make It Interesting
Just because you’re adapting content for the mobile experience doesn’t mean it has to be formulaic or boring. Mobile social media users are usually just taking a quick glance at their phones while doing something else – you only get one chance to captivate them. Take time to create quality, relevant content. Users care about what you’re sharing, but only if you create high quality content worth caring about. The most important tip? Develop a plan. To some extent, it doesn’t even matter what that plan is, as long as you have one. If you are actively thinking about your company’s mobile social media experience, then you’ll be intentionally implementing new ideas and seeing what works for your customers, which is the key to making the mobile social media experience a good one. Need some advising as you develop a mobile social media plan for your business? SocialNicole would love to help!
