Can you remember the last time a positive review or referral from a friend impacted your decision to make a purchase? If you acted on the suggestion, it was probably in part because it came from someone you trusted. This authentic word-of-mouth promotion is a powerful tool in the marketing world, and one of the […]
How To Recession-Proof Your Business During COVID-19
What if we told you there are ways to effectively “recession proof” your business now AND in preparation for the future, despite the fact that hardly any businesses will get through COVID-19 completely unscathed? We understand that right now it’s tempting to prioritize short-term and immediate fixes–you may still be searching for solutions that can […]
Which Social Media Platforms Your Business Should Be Using During COVID-19 and Beyond
During this time of stay-at-home orders and social distancing, social media marketing is more important than it’s ever been. In order for your business to continue reaching your customers, it’s essential that you meet them where they’re at online, and there are many social media platforms where you can do this. However, in order to […]
The Ultimate Guide to Choosing Your Business Brand Colors
Can you think back to a time when you had to make a decision on a brand to choose for a certain product? If you had little information on the differences between the brands, what influenced your choice? If you’re like most people, it likely had a lot to do with the way it looked […]
Tips for Social Media and Digital Marketing During COVID-19
With the onset of the COVID-19 pandemic, companies have had to rapidly reconfigure how they do business. Every business (large and small) has been faced with massive challenges, from navigating employee safety and changing work conditions, to the safe delivery of goods and services to customers. Businesses have also been forced to address the process […]
