One of the core principles of successful marketing is having an established audience, but sometimes that audience includes segments of people who are not the end users of your product or service. Enter gatekeeper marketing– a technique businesses can use to reach their target audience through the people in that target audience’s lives.
What Not to Wear: A Guide to Dressing for Success when Filming Marketing Videos
A Guide to Dressing for Success (and what not to wear) when filming you marketing videos for your brand.
5 Tips for Moderating a Livestream Panel
Are you moderating a livestream panel discussion for the first time? Congratulations! Or maybe you’ve done it before and realized you need a little extra help. While it may seem simple to facilitate a livestream conversation, there is more that goes into it than you might think. From writing a script to planning your transitions […]
HTTP/2, what is it and how does it benefit my website?
In 2015, HTTP/2 became publicly available, nearly 20 years after the initial version of HTTP. Today (in 2020) about 33% of all websites are making use of it, compared to 22% last year. Find out what the buzz is about and why we have decided to implement it in our hosting network, free to use […]
Using Social Media Calls to Action
Using social media calls to action can be instrumental for growing your business. This simple handful of words can increase your online community and boost sales and traffic to your website or blog. When used properly, calls to action fit seamlessly into your posts and lead to your posts being more successful. When used improperly, […]
