It’s no secret – Google loves content and the latest release of changes to Google’s algorithm titled “Panda” are geared towards quality content as a leading indicator to whether or not a website is higher quality and deserving of a high search engine ranking. The key word here is quality – in the past it was unique content, now Google wants unique quality content. So how does Google Panda work? According to Evan Britton in his article titled “Google Panda has Changed SEO Forever” there are several factors that Panda uses to help determine the quality of a website including: Time on site, bounce rate, social signals (such as shares and +1’s), page views per visit, branded search traffic (# of people looking for your specific branded site). By looking at these usage metrics Google is able to determine quality unique content based on what users find valuable. What are the benefits of content marketing for SEO? The following infographic, Why Content for SEO from Brafton shows why quality content is essential to search engine visibility. Remember 85-90% of search traffic comes from organic (non-paid search) – can you afford not to be using a strategic content marketing strategy for your company?
