We’re debunking seven common myths when it comes to senior marketing.
Audience targeting
How to Utilize Gatekeeper Marketing in Senior Marketing
One of the core principles of successful marketing is having an established audience, but sometimes that audience includes segments of people who are not the end users of your product or service. Enter gatekeeper marketing– a technique businesses can use to reach their target audience through the people in that target audience’s lives.
A Guide to Creating Long-Term Marketing Plans During COVID-19
In the time between now and when COVID-19 first entered our lives, consumer social media usage has surged by over 50% across markets. So why do many brands say they are posting LESS on their company social media accounts than they were before the pandemic? It’s not uncommon for businesses to cut marketing budgets amid […]
Targeting the Right Customers During COVID-19
How many people do you know of that have lost their job during COVID-19? During the COVID-19 pandemic, the unemployment rate in the U.S. has reached the highest it has been since the Great Depression. While writing this, 21 million people in the United States are unemployed, and with so many people out of work, […]
Content Marketing on a Budget: Tips to Save Money
If you’re working in the marketing world at an agency or brand or just trying to market your own small business, chances are you’ve come across the term “content marketing.” Content marketing is a valuable technique for attracting your target market through the creation and distribution of content that is of interest to customers via […]
