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Time management

Ten Tips for Working Remotely

Abby Sorensen · October 2, 2019 ·

SocialNicole_Blog_Tips for Working RemotelySo, you’ve landed yourself a coveted work-from-home job. Here at SocialNicole, as a team that works primarily remotely, we understand both the joys and the challenges that come with a remote job. A remote job can save you commuting time and expenses and can provide flexibility and freedom, but be careful that you don’t let yourself slip into slacking off just because you work remotely. You still need to do your best work and set yourself up for success when working from home.

That’s why we have put together a list of our top 10 tips for working remotely. While we believe it is helpful to develop a routine, minimize distractions, and set aside a designated work space for maximum productivity, we also value work/life balance and the mental health benefits that come from taking breaks, getting out of the house, building a community, and not allowing work to take over our lives. In this way, we are able to enjoy the perks of working remotely–and with these 10 tips we hope you can too.

1. Working Remotely: Develop a Routine

Our first tip for successfully working remotely is to develop some sort of routine. This doesn’t have to be a strict 9-5, nor does it have to limit you in anyway, but it can help you be more productive and get your work done, leaving more time for you to live your life outside of work.

Some people (like me!) are what we like to call the Straight-Shooter. These people typically work for an 8 or 9 hour block with breaks and get their work done for the day all in one shift. This may look like starting at 7AM and ending at 4PM, with a few breaks scattered throughout the day. Another person might be more of a Split-Shift worker, working from 7AM to noon, then taking a couple hours to hit the gym, grab lunch with a friend, or catch up on sleep, and then finishing up their work day from 3-6PM. Whether it’s working 4 hours in the morning and 4 hours in the evening, or working a more traditional 8 hours with a lunch break, or even making Saturday a work day–do what works best for you, your schedule, and the expectations your job and employer have of you.

Within the routine of when you’ll be working, develop a routine of how you work. Depending on your job situation, there may be a little or a lot of flexibility within the work itself. Work with what you have and figure out a routine for your day. Maybe you check emails every hour on the hour, or plan all your phone calls for the morning so you can leave the house in the afternoon. Whatever it looks like for you, try to give yourself consistency.

2. Working Remotely: Designate a Workspace

Our next tip is to have a designated workspace (or several) where you will do your remote work. If you have the space for it, set up an office area or room with a desk or table and all your work materials. If you don’t have the space for a specific office area, set aside spaces to work–your kitchen table, your basement, your outdoor patio in the summer–whatever works for you. It aids in productivity when you have a work space, and it also helps you not feel like you are at work all the time outside of your work hours. For instance, staying out of your relaxation areas (such as your bed or your couch) when you work helps to preserve those areas as rest spaces for when you aren’t working.

You can also have fun with your work space! Decorate it or organize it for optimal productivity and to make it a pleasant place to be. Have fun with it by lighting candles, hanging up art, or buying decorations and supplies which get you excited. Also make sure your work space is a positive physical environment by buying a supportive chair and finding a space that is a comfortable temperature and has good lighting. You will be spending a large portion of your time in this space, so you might as well make it your favorite room in the house!

3. Working Remotely: Minimize Distraction

To do your best work while working remotely, try to reduce distractions in your work space. In order to do this, you have to know yourself and what works for you. Some people may get distracted by music when working, while others need the background noise to focus. It can be tempting to turn the TV on or to check your personal social media every 10 minutes, but resist the urge and try to be honest with yourself about what helps and what distracts.

In not allowing yourself to become distracted, you help ensure that you are doing the best work you can do. You will thank yourself later when you’ve completed a successful work day and have done work you can be proud of, and still have time leftover to enjoy the other parts of your life. Instagram and that great Netflix show you’re binge-watching can wait, and you will feel better when you finish a productive day with something to show for it.

4. Tip for Working Remotely: Take Regular Breaks

While we advise you to minimize distractions during your work time, we also strongly urge you to allow yourself a few opportunities each day for designated breaks. We know it can be tempting to keep plugging ahead and get your work done in record time, but this can be detrimental to your mental and physical health, lead to burnout and raise the chances of making errors in your work. If your work allows it, take longer breaks to catch up on sleep or get your sweat on at the gym. If long breaks aren’t your thing, keep yourself fresh with 10-minute stretch breaks, or set aside time to eat a quick lunch away from your work desk.

When you look at a computer screen all day, it is very important to set aside time (whether it’s 10 minutes every couple of hours, a full hour lunch break, a gym class during the day, or whatever your preference may be) to get up, close your laptop, and give your eyes and mind a break. Pay attention to your body and mind to determine what kind of break you need. Killing yourself to get your work done in record time and hating every second of your work day is not worth it.

5. Working Remotely: Get Dressed

When you roll out of bed in the morning to begin your work day, get dressed. Put on makeup or earrings, take a shower, shave, or maybe even get out of the house for a bit before your start your day. It can be so tempting when you work from home to stay in your pajamas, or even in bed, for your entire work day–but this isn’t good for your productivity or your mental health.

You are a professional, even though you work from home. We’re not saying you have to sit at your kitchen table in a pencil skirt and blazer all day just for your dog to see you, but you will feel better if you put on actual clothes at some point during the day. Perhaps you’ve heard the term “Dress for the job you want.” What this really means is that the clothes you wear and the way you take care of yourself each day not only reflect your great work ethic and professionalism, but they can actually help boost your own confidence and keep you feeling like the boss you are!

6. Working Remotely: Get Out of the House

Our next tip is to work remotely, but don’t always work from home–get out of your house from time to time! Maybe you want to invest in a membership at a coworking space, or maybe you prefer to sit at a coffee shop or the library. Find a work space that works for you (one with minimal distractions and that aids your productivity, of course) and make it a part of your weekly or even daily routine.

Even on the days when you do decide to sit at your home-office desk for the entirety of your work day, it can still be helpful to get out of the house during your breaks–whether it’s going for a jog around the block, or doing your grocery shopping for a longer break. This will help keep your house feeling like home, and a pleasant place you want to be and relax, not only your work space.

7. Working Remotely: Communicate with Colleagues

When you work remotely, if you have a team or colleagues, it is important to communicate with them–we’d even advise you to err on the side of being over-communicative. Not only will this help you in the actual work you’re doing, but it will help you to feel that you are a part of a team and you have relationships with these people. Remind yourself that you’re not an island working alone all the time. Feeling like you are a part of something bigger can help you be excited about the work you’re doing!

Even though you work remotely, try to set up meetings, work days, or even lunches or a happy hour where you can spend time in person with your team. It will help build camaraderie, adds to that sense that you are a part of something bigger, and can help motivate you to do your best work. If you are a freelancer or don’t have co-workers for another reason, try to get involved in some sort of workspace community–this could be online or at a physical coworking space.

8. Working Remotely: Build a Community Outside of Work

In addition to communicating with and forming relationships with your colleagues, it is also beneficial to build a community outside of work. This is even more important if you don’t have colleagues at work. Many people who work in person with others in an office form friendships with these coworkers, but since you are likely spending the majority of your day pretty isolated, it is important that you get time with people elsewhere.

This could be a book club or a gym class, or maybe you like to spend time with other people who live in your neighborhood or apartment building. Although it doesn’t directly have to do with your work, having a social life and spending time with people outside of your work has benefits for your mental health and happiness. You just may have to try a little harder at it than people who don’t work remotely.

9. Working Remotely: Set Boundaries

While working remotely has many perks, not the least of which being the flexibility, the downside is it can be hard to set work aside when you are at home in the evenings, on the weekend, or even when you are traveling. When you technically can work from anywhere, it’s important that you don’t work everywhere, all the time.

Setting boundaries is crucial to a happy, successful, and productive career at a remote job. Make sure your work days have a start time and an end time, and then honor those boundaries as much as you can. If you have your work email on your phone, turn off notifications or even delete the app temporarily when you’re on vacation. Work/life balance is important, and can be difficult to navigate when you are working remotely. But you will reduce your chance of burnout and will enjoy your work and your life more if you set good boundaries.

10. Working Remotely: Embrace the Perks

That being said, our last tip is to embrace the perks of working remotely! Being able to take your work with you can save you commuting expenses or spending money on a work wardrobe. It may allow to spend more time with your kids, take more trips, spare you from office politics or drama, and teach you valuable skills such as self-discipline and focus. Working remotely can allow you to still be productive on snow days or even sick days (but again, stay within your boundaries), and working from the comfort of your own home allows you to stay on top of simple household chores throughout the day, which frees up some of your time outside of work. Working remotely has a lot of perks, and you have a good fortune to have landed a remote job–so enjoy it!

While the perks of working remotely are very real, you have to know how to manage a work-from-home job in order to maintain a successful work/life balance, avoid burnout, be the best worker you can be, and really tap into all the benefits remote work has to offer. Remember to maintain a routine, designate a workspace, and minimize distractions, as well as take breaks, get out of the house, and build relationships both within your team and outside of work. Enjoy the flexibility of working remotely, but be careful not to let remote work take over your life–both your work life and your home life will thank you!

Did you know that SocialNicole is a full-scale digital agency made up of experts who work remotely? We’d love to help you take your business to the next level! Contact us to find out how to work with our team.

Organization in Marketing: Keeping Your Responsibilities Straight

Nicole Harrison · July 23, 2013 ·

Photo: Luigi Mengato
While you’re trying to market your business online, you’re responsible for managing many different channels, developing relevant content, and staying on top of blog posting, etc. With so many responsibilities pulling you in so many different directions, organization in marketing can become difficult. But with these few quick tips, your business can learn ways to be more efficient and more effective – just by staying organized.

Lay it Out

The key to staying organized within the muck of management and content development is getting all of your ideas out there. At the beginning of each month, it’s a good idea to write out every single thought surrounding your responsibilities – ideas for blog topics, new ways to grow your community on Facebook, tidbits that should go in your business newsletter, fresh people to follow on Twitter, etc. This will help clean out the corners of your mind, creating room for new ideas. But don’t just do this at the beginning of the month. Throughout your work time, whenever an idea comes to you, be sure to write it down. Keeping a comprehensive list of thoughts and ideas will help keep you sharp and encouraged, even if you don’t end up using them. Those ideas are the beginning of a plan, and once you have a plan, the implication becomes easier. Not only is it important to lay out all of your ideas, but it’s crucial that you lay out specific plans on a calendar. This includes due dates, important events, and detailed content. Creating an awesome content calendar will help your business stay organized and on track. It will also allow you to see how your ideas and plans coexist and work with each other, further generating ideas about how your plans should be turned into actions.

Compartmentalize

Though it’s a good idea to get all of your ideas out on paper so they’re not crowding your thinking, it’s also important to focus on one task at a time. Outlining a month’s worth of blog content, Twitter fodder, and marketing plans can seem overwhelming if you have to do it all at once. Set aside time to focus on one aspect of your marketing and do it well. When you’re focused on content development, conduct thorough background research. Stay up on current trends. Get out there there and digest blog posts within your industry. Ask other experts in your field for recommendations. When you choose to fine tune your focus, you’ll have more energy and drive to do one area of your work very throughly, meaning you’ll be more successful in each individual area.

Use Tools

Disorganization is a common problem businesses face when working through their online marketing plans. This problem has been realized by many, meaning that hundreds of tools have been created to make your process easier. Different businesses will require different tools, but there’s something out there for everyone. A simple shared Google spreadsheet is a great tool to organize your company calendar and keep everyone on the same page. Social media management tools such as Hootsuite and Buffer offer great platforms for saving time and simplifying your community management. Sites like Feedly offer great ways to organize the content you’re reading, making for easy access to content ideas. There are organizational tools out there waiting to be used, you just have to find what works best for your business. These are just a few starting tips to help you stay organized within the complexity of online marketing. Whether you’re a small business, larger corporation, or individual marketer, when you begin to employ a few of these organizational ideas, the unique process that works best for you will be revealed – and you’ll realize how much more fun and creativity you can have when you stay organized. Photo Credit

3 Social Media Time Management Tips for Small Businesses

Nicole Harrison · April 29, 2013 ·

Social Media Time Management Tips

This day and age, everyone is on a social media network of some sort whether it be Facebook, Twitter, LinkedIn, or WordPress. The list goes on. In truth, social media is everywhere! Social media is a great tool to network, keep up with friends and family, as well as keeping up with the latest news of favorite celebrities or business deals. However, one downside of social media is that it can be a time guzzler. So the question is, how do you not let social media be a full-time task?

Here are 3 helpful social media time management tips that any small business can benefit from:

1. Subscribe to the most relevant social media sites to you: This probably means that you should take a look in your “Liked” or subscriptions/Following pages and clean them out. Try to have only those who posts relevant information that you find useful or else you will be scrolling through pages and pages of posts, wasting time.

2. Consolidate all your social media networks into one place: A great way to avoid opening multiple tabs on your computer screen and wait for each page to load is to use tools like Hootsuite. Hootsuite is a great software that allows anyone to stream all of their social media networks in one place. This software is particularly great for business use, but can also be for personal use as well. There are paid options for more features of Hootsuite, but the free version is already equipped with great features. All you need to do is register with an email and start adding your social media networks on. If not Hootsuite, there are a number of other softwares to help organize all of the social media networks you are on. 3. Remember you are a brand: Whether you are using social media personally or for business, remember that you are branding yourself with everything you put out there. Avoid posting every five minutes or liking so many pages. Social media is a place to build relationships and create your own brand. Have conversations, but keep the numbers of posts at a conservative level. You can lose followers by having too much posts or not have enough posts. Be consistent in your posts so that followers know when to expect an update if you are a business. For tips on what to post and how often check out this post. Need help managing your social presence? SocialNicole would love to help!  Photo Credit

How to Create an Awesome Content Marketing Calendar

Nicole Harrison · October 1, 2012 ·

Social-Media-Marketing

Let’s face it, creating a content marketing calendar may not be the sexiest topic in the world. But your content marketing calendar is in fact one of the most important tools you will use as part of your content marketing program. The problem with content marketing calendars is that one size does not fit all and what works for one team may not work for another.

In my role at SocialNicole, I tend to be the originator of most content marketing calendars that we use for our clients. It’s true, I love sitting down and figuring out what the best way to organize a team is. It sounds boring, but there is a lot of thinking and strategy that goes behind content calendars.

To create an effective content marketing calendar you have to be looking at your team as a whole and also looking at individual roles. What I have found is that no two calendar systems are the same and there is a lot of trial and error to find a system that works. Yes you heard it – system. Did you think it was as easy as creating one calendar and you were done? Ok, maybe for smaller business clients one simple calendar will suffice for the entire content marketing program. But for companies with multiple content marketing components who are publishing multiple times in a week, one simple calendar does not cut it.

Here is our approach creating content marketing calendars:

1. Setup a Master Marketing Calendar For The Entire Year

At SocialNicole we customize our content calendars to fit our clients needs and their budgets. For every client we create a yearly editorial calendar that has all the major holidays, sales cycles, event and anything else the client may indicate is important for marketing. We review this calendar monthly and adjust it as the client gives us more information. 

2. Create Detailed Content Marketing Calendars As Needed

At SocialNicole Digital we use the master editorial calendar on google spreadsheets to track all events and activities for clients. We then create tabs for the additional calendars we may need to add. Additional calendars could include weekly planning for large volumes of content and social media channels (larger clients), blog calendars, newsletter calendars and any other types of content we need to track more detailed information.  I know it is daunting to think you may need to create and maintain multiple calendars, but in the long run creating content calendars for all your content and keeping them all tucked together in one master Google Spreadsheet document will be a huge timesaver and you will appreciate the organization.

The great thing about Google Spreadsheets is that you can share your calendar with your team and everyone can see and/or work on the caleander.

You can customize this spreadsheet to contain whatever information you need to track. Check out Kay Loire‘s guest post titled Creating a Content Calendar for Your Blog for an example of what a blog calendar may look like and see an example below:

3. Create A Keyword Research Document On Hand For Topic Selection 

A final spreadsheet we like to include in our content marketing calendar dynasty is one that tracks keywords and topic ideas. We approach content marketing for our clients with a SEO focus, knowing that we want to balance creating useful content with searchable content. Part of our content strategy approach is to research and identify popular keyword phrases and topics that people are talking about in an industry. The art and science involved in creating awesome content that meets the needs of potential customers comes from building a strategy based on listening, research and planning. Once we have done that we prepare a spreadsheet with the ideas mapped out to guide clients in their creation. Including this research in the master calendar document means that at editorial meetings all staff can refer to the master calendar as well as topic ideas to come up with new content.

How To Keep Your Content Marketing Program Moving Ahead

Keeping an active content marketing program running is a challenge, especially on limited budgets with limited staff. As a leading digital marketing agency, SocialNicole Digital offers full service solutions to companies to support their content marketing programs regardless of budgets. Some of the tools we use to run these programs include:

Google Docs

A cloud based document sharing system that allows real-time updates and collaboration is essential. Typically content marketing is a collaboration among team members and having a calendar that any team member can access is essential. We love Google Docs because it works seamlessly with Microsoft Office products and it’s easy to learn and use. We have successfully converted all our clients into Google Docs users because of the ease of team collaboration.

Asana

Choosing a project management software is another essential component. We like Asana at SocialNicole because it allows us to build collaborative teams that include our clients and customize permissions. Asana is simple to use and allows teams to share documents, setup to do’s and keep track of conversations. The “to do” function is essential to move content from creation to editing to approval and publishing. We use the calendar function in conjunction with our other calendar to keep track of things as we go forward.

As you move ahead with a blog or newsletter for your company, it will become more and more apparent that a content marketing calendar is what you need. Content calendars are essential to make things run as smoothly as possible and keeping your team on track! If you are looking for a great team member to help you pull together your own content marketing program, look no further. SocialNicole Digital is positioned to join your team bringing along experts in all areas of digital marketing to help you grow your content marketing program and your business. Contact Us today to learn more!

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