What makes a good social media campaign? If you aren’t aware of the industry lingo, an advertising campaign is a collection of ads, often across a variety of mediums, that revolve around a singular message intended to promote the brand. There are several ways to determine the success of an ad campaign, but typically it […]
Campaigns
How to Develop the Best Social Media Campaign
I am currently in my seventh year of working in the digital marketing/social media marketing space with small businesses, nonprofits, entrepreneurs, artists, authors and more. I have advised and participated in social media efforts for a gubernatorial election, a large public school district, a silicone valley tech start up, nonprofits both large and small and […]
Branding a Campaign for Your Company
Once you’ve learned the basics of branding, your business may be ready to take the next step. There are many different elements involved in developing an effective brand. But when your company is ready to run a campaign, branding becomes even more important. How can your company go about branding a campaign successfully? Check out a […]
