Pick a song, do a silly dance, throw on some hashtags, and you’ve got a viral video – right? Think again. TikTok is no longer just an app “for kids.” It’s an app for business. Many of its users are not just playing around, and it’s a big player on the social media world stage […]
Branding
Brands Doing Marketing Right During COVID-19
The difference between a brand’s success and failure during a recession often comes down to its marketing strategy. What are the top brands doing right in their marketing during COVID-19, and how can you follow their example? As places of business struggle amidst stay-at-home orders and the economic hardships caused by the pandemic, your choices […]
The Ultimate Guide to Choosing Your Business Brand Colors
Can you think back to a time when you had to make a decision on a brand to choose for a certain product? If you had little information on the differences between the brands, what influenced your choice? If you’re like most people, it likely had a lot to do with the way it looked […]
How to Build An Instagram Following For Brands and Businesses
Don’t miss any of our Instagram for Business blog series (new posts each week this month). Sign up today to receive email updates for the SocialNicole blog. You’ve taken the plunge – spent the time and energy to set up an Instagram account for your business. But maybe your business’s Instagram page is staying more […]
Should your brand use Instagram? Here’s a checklist to find out.
I love social media strategy. If you email me and ask me about working on a project, I will inevitably have a whole strategy sorted out in my mind before we ever even sign a contract. My brain is constantly figuring out how to do things to build brands, audiences and businesses. As much as I […]
