As a business owner, you’re likely feeling the pressure to grow your social media presence, but creating content can often feel like shouting into the void. In my 17 years running SocialNicole, I’ve tested countless strategies to help content stand out and get results, including using hashtags. While they’re nothing new, hashtags are still one […]
Is X (Formerly Twitter) Worth Using for Marketing Your Business in 2025?
Businesses want to know—is X still a worthwhile platform for marketing my business? I’ll help you figure out whether it makes sense to make X part of your business plan for next year.
Super Bowl 47 Blackout: Brands Leverage Twitter To Win
After watching Applebee’s get social media management so wrong starting Friday with their social media meltdown and continuing through the weekend, it’s somewhat relieving during the Super Bowl blackout tonight to see some big brands prepared to respond and even have personality and some fun while they are at it! (…didn’t hear about this unbelievable Applebee’s […]







