Have you heard the saying “If you’re the smartest person in the room, you’re in the wrong room”? At SN:D Agency, we are addicted to learning and growing, and we know that everyone we meet has something to teach us.
That’s why we’re bringing some of the smartest people out there into the same room.
Introducing The Art of Being SOCIAL: LIVE, a series of candid live-streamed interviews with thought-leaders, movers-and-shakers, dreamers-and-doers. This unique series will bring together artists and innovators, business experts and entrepreneurs, those with a platform and those who move behind the scenes, to lift up, learn from, and celebrate those who are leveraging real connections (including social media) to bring their ideas and talents to the world and make it a better place.
By building connections with these leaders in their industries and fields, we’ll not only learn from them and allow viewers access to their knowledge, but we’ll help shine a spotlight on these dynamic individuals and the inspiring work they are doing.
That’s why we are so proud and excited to be launching with artist Kristin Maija Peterson. Kristin has worked as an art director for SN:D since its founding in 2010, serving as an advisor and graphic artist both on the SN:D brand as well as on our client projects since our first day in business. Kristin’s career in graphic design spans 35 years, with both agency experience and running her own graphic design company. Quite simply, she is one of the very best in the field, and now, at age 60, Kristin has set out to launch her second career as a fine artist.
With this exciting career shift, we are so excited to be advising her on how to leverage social media and digital marketing in order to keep growing connections and introduce individuals to her artwork. It really is a full circle process watching Kristin step away from the support side of marketing in order to become a marketer of her incredible and world-changing art, and we are excited to be helping her get the word out on this exciting new career direction.
The Art of Being SOCIAL: LIVE – Who is Kristin Maija Peterson?
A life-long artist, Kristin attended the University of Minnesota, Morris for Fine Arts and Art History and worked as an agency art director for nearly a decade. For the past 25 years, Kristin ran Grand Ciel Design Co., her own graphic design and branding company. Much of Kristin’s work with Grand Ciel Design Co. revolved around environmentally focused clients, such as Minnesota DNR, Metro Blooms, and Blue Thumb, which led to a lot of curiosity, research, and inspiration for Kristin’s art.
Today, Kristin is a self-proclaimed post-modern ecological and visual artist who produces nature-inspired art that seeks to advocate for the environment. Since 2016, Kristin has been showing her art regionally around the Twin Cities in juried and group exhibits, but soon she will host her debut solo exhibition titled “Children of Nature: Find Your Wonderland.” Kristin’s exhibition opens June 5th and runs through June 30, 2022, at the Owatonna Arts Center in Owatonna, Minnesota. The exhibition offers an educational and healing perspective on climate change and encourages viewers to reconnect with their child selves, remembering a time when they were innately curious and more connected with nature. Each piece will be accompanied by a short story authored by Kristin.
The Art of Being SOCIAL: LIVE – Why Are We Featuring Kristin?
By featuring Kristin on The Art of Being SOCIAL: LIVE, we hope to introduce others to her work and highlight her unique ecological artwork through digital media. On her feature episode, Kristin will be speaking about her process and showcasing some of her work, allowing viewers a sneak peak and insider look into her show. We will also be providing insight on how artists can leverage storytelling and social connections to help increase their own connections around the world, as well as exploring what it means to drastically change careers later in life. We’ll hear first-hand from Kristin what this transition has been like for her and how leveraging modern tools like digital marketing can make a difference in career success.
Our goal is to help Kristin harness the power of social media to share her art with all those just waiting to connect with it, so we’ll also be discussing digital strategies that make a difference in Kristin’s work, ways social media is not only useful but necessary for artists, rather than a distraction, and how a solo-artist can afford to use and make time for social media.
SN:D has always been passionate about supporting female business owners and artists, especially ones like Kristin whose work and impact on the environment is so important. In addition to her thoughts on digital marketing, we’ll also be hearing from her on a range of topics, from the greatest challenge she faces as a woman in the fine arts world, ways we can and should support other women artists, and the unique perspective she brings to her work.
We’re so pleased to be able to give a brief introduction to Kristin and her work, so make sure to tune into our live-streamed episode of The Art of Being SOCIAL: LIVE featuring special guest Kristin Maija Peterson! We’re so excited to be able to ask her questions about her career, her art, and the social connections she draws on in order to succeed at the work she does.
Learn more about Kristin’s debut here. You can also see more of Kristin’s work by following her on Instagram here. There she will be sharing REELS about her artwork and her process for people to get to know her better. Join us in supporting and uplifting the incredible work of artists like Kristin!