Note from Nicole: I am happy to have my friend and colleague Jeff Achen on the blog today as a guest author. Please enjoy his post about content creation. To learn more about Jeff, please scroll to the bottom of the post for his biography. Guest blog by Jeff Achen As I stood looking […]
Making Your Facebook Page a Labor of Love
When social media is hard work, you know you’re doing it right. I should know, as I not only run SocialNicole’s social media marketing, but I also coach, advise and sometimes run the programs of other businesses too. It is a day-in and day-out process, and it’s hard work. If you don’t love your audience, […]
The Real Value of Facebook Contests
Recently we were asked on our Facebook page what the value of Facebook contests was. That’s a great question! Oftentimes people are a bit weary of asking for page Likes or post interaction for a contest because it feels contrived with an incentive tied to it. Much like paid promotion, doing this may not seem genuine. However, with […]
Revamping Your Social Media Plan: 5 Steps to a Refresh
In my recent post, “Warning Signs you May be Missing“, I discussed how easy it is to develop a “set it and forget it” mentality for your social media strategy. I admitted that I have been guilty of limping along for far too long without doing an overhaul to the SocialNicole social media strategy. So I jumped in […]
MNSearch Summit 2014: Reasons YOU Should Attend
Each year, I travel around the country to attend social media and SEO conferences. The thing I love most about these events is the chance to meet bright, fun people from all backgrounds. When a great social media or SEO conference makes it’s way to Minneapolis, I am especially excited. It means that some local thought leaders will […]
