Remember the time you got 1, then 10 and then 50 likes? It is an exhilarating feeling, knowing others enjoy your content enough to like or follow your page. This excitement over followers can be diminished, however. When you find you’re trying to reach out to followers and nobody’s reaching back, you might suspect something–more and […]
How to Develop the Best Social Media Campaign
I am currently in my seventh year of working in the digital marketing/social media marketing space with small businesses, nonprofits, entrepreneurs, artists, authors and more. I have advised and participated in social media efforts for a gubernatorial election, a large public school district, a silicone valley tech start up, nonprofits both large and small and […]
The Social Media Revolution: Empower Yourself Today
I often interchange terms like “social media marketing,” “interactive marketing,” “online marketing,” “digital marketing” and simply “social marketing.” This is intentional and has had the effect for which I hoped: it has inspired discussion about what these terms mean. Why is it that I want to trigger this discussion? Because social media is a revolutionary […]
5 Steps to Creating an Effective Persona for Social Media Marketing
In my last post, I talked about the importance of truly identifying your main target audience and creating a persona of the ideal customer or client whom you want to attract. I know this is so hard to do, but I can confidently tell you from years of working in this field and advising hundreds of […]
Why Small Businesses Often Fail At Social Marketing
Have you ever sat at a table with several people and started telling a story, only to realize halfway through that nobody was listening? That is so frustrating, right? Often, the same thing happens when businesses try to use social media marketing. They post a bunch of stuff, but it doesn’t seem like anyone is […]
