You learned the basics of creating a strong brand in building a brand for beginners, but why bother with branding at all? It takes a lot of time and money, and difficult decisions have to be made. So why do it? What is the true value of branding? Companies invest in brands because branding is […]
Passion and Purpose in Social Media Marketing
“There is no passion to be found playing small – in settling for a life that is less than the one you are capable of living.” – Nelson Mandela Purpose in Social Media Marketing The power of authentic passion and purpose cannot be understated when it comes to social media marketing. It is at the […]
A Brand Voice for Business: Carrying it All the Way Through
For a lot of businesses, branding can be a tough concept to tackle. If you’re completely new to branding, attempting to make your brand voice for business shine through all of your diverse marketing materials can seem overwhelming. As you produce different materials, it’s important to carry your brand through each and every graphic, title, […]
The Verdict: Best Time to Post on Social Media Channels
Deciding which management tools to use, agonizing over what to post on which channel, and developing great content are all great challenges of managing your online communities. As if those challenges aren’t hard enough, sometimes it’s also difficult to decide on the best time to post on social media channels. Luckily, we’re not the only ones […]
Branding a Campaign for Your Company
Once you’ve learned the basics of branding, your business may be ready to take the next step. There are many different elements involved in developing an effective brand. But when your company is ready to run a campaign, branding becomes even more important. How can your company go about branding a campaign successfully? Check out a […]
