So you want to market your brand online, but aren’t sure where to begin? You’re not alone. With so many tools to boost marketing results and organize social media accounts, it can be easy to overlook the basics of branding. Today, businesses need to communicate with customers on multiple social platforms. As your business develops, […]
#SocialSpotlight: Hennepin County Library Social Media
Since the dawn of civilization, the passing of knowledge from one person to the next has been the remarkable and fascinating story of the human race’s progress throughout the ages. Whilst pre-historic cave paintings were used in our earliest of days, the invention of the printing press and eventually the Internet confirmed the exchange of […]
#SocialSpotlight: Oreo’s Sweet Social Media
By now, just about everyone has heard about Oreo’s social media strategic hit from last year’s Super Bowl and countless articles have already been compiled to document their unique success from the world’s biggest event. But what else does this addictive cookie company do within social media? The Sweet Spot: Facebook Over on Facebook, they are […]
#SocialSpotlight: Southdale Center Shines on Social Media
In this ultra-modern age of high speed internet, ecommerce and online shopping, it’s easy to forget that the mall is still a place where people like to visit to shop, eat, spend time with family and friends and soak up the atmosphere of their communities. But that’s exactly what the Southdale Center of Edina Minnesota aims […]
Building a Following: How to Increase RSS Subscribers
If you’ve got a solid marketing calendar, awesome content, and a few killer blog writers, your blog is probably already in pretty good shape. But all of that work can go unnoticed if no one is actually reading your posts. Getting readers to subscribe to your RSS feed can seem like a challenge – but […]
