I’m excited to be a part of tomorrow’s MinnSPRA (Minnesota School Public Relations Association) spring conference! The conference, entitled “Back to the Future: What’s Worked in the Past and What’s Needed Today,” will explore new ideas and tools to approach school marketing and digital communications in new and effective ways. I’m looking forward to speaking […]
Create a QR Code: Make Your Print Media Pop!
QR codes are a tool that are often underused and misused as a tool to integrate print marketing with social marketing. Marketers often struggle with what a good use of a QR code would be. QR codes can be a great way to boost website traffic, convert more leads, and grow your social media presence […]
Optimizing Your Facebook Page for the News Feed Changes
The interest is buzzing about Facebook’s News Feed changes and what it means for users. The big thing is that the News Feed is becoming much more visible. Content will be bigger (and hopefully better), pictures will dominate and the way that we take in our Facebook feed will totally change. Therefore optimizing your Facebook page for the News […]
Facebook Offers: A How-To Guide
The importance of engaging your Facebook fans cannot be overstated. We have discussed many ways you can do that both organically and through ads. One method we have yet to explore in detail on our blog is Facebook Offers. If you’re a retailer, you will want to check out Facebook Offers, a new type of Facebook […]
Social Media, Your Business and Building Community
My community manager Lauren sent me this comic today and it got me thinking. It’s so easy to write off social media as something that is useless to businesses as sometimes it can seem that it’s just people sharing trivial things… like what they had for lunch. While some of the social media is sharing […]
