Social media has changed the world as we know it. And with that the old standards for public relations have also changed. Technology has made this a customer centric world and the importance of hiring the right people to be part of your PR/Social Media/Marketing team cannot be stressed enough! It seems just when we […]
Super Bowl 47 Blackout: Brands Leverage Twitter To Win
After watching Applebee’s get social media management so wrong starting Friday with their social media meltdown and continuing through the weekend, it’s somewhat relieving during the Super Bowl blackout tonight to see some big brands prepared to respond and even have personality and some fun while they are at it! (…didn’t hear about this unbelievable Applebee’s […]
Facebook Introduces Graph Search
Yesterday Facebook unveiled yet another update to the social networking site called Graph Search. This new feature essentially acts as a search engine within your Facebook friends. With it you can search common interests within your friends, find restaurants that they have been to, music that they have listened to, photos from certain events and much more. For example, […]
The Most Successful Social Media Contests
Marketing your business can get competitive. Finding ways to keep content fresh and interactions interesting can be a daunting task. Social media contests are a great way to engage and interest users – plus, they’re fun! There are lots of options for types of contests to run on your social media outlets, but we’ve found that there […]
Use Facebook’s Edgerank to Your Advantage
Have you ever wondered how certain posts appear in your Facebook newsfeed? Did you know there is actually a science behind it that you can use to your advantage? Enter Edgerank, the algorithm used by Facebook to decide what posts show up on an individual’s newsfeed. The algorithm uses three factors to determine this: affinity (relationship between content creator […]
