Landing pages are often overlooked – sometimes they don’t seem as important as other marketing efforts. But as online marketing continues to grow, so does the importance of effective and engaging landing pages. To ensure your lofty Internet marketing plans go, well, according to plan, make sure you allow time to focus on your landing […]
A Ziploc of Ideas: Keeping Your Content Fresh
So, your business is really excited about content marketing, you know how to create an effective plan and you’ve got a pretty good idea about how social media can give your content marketing a little ‘kick in the pants.’ But while content marketing can be a great tool, and you may already have some great ideas on how […]
How to Create an Awesome Content Marketing Calendar
Let’s face it, creating a content marketing calendar may not be the sexiest topic in the world. But your content marketing calendar is in fact one of the most important tools you will use as part of your content marketing program. The problem with content marketing calendars is that one size does not fit all […]
Content Marketing Without Breaking the Bank
If you’re in the marketing world or just trying to market your small business, chances are the term “content marketing” has popped up. Content marketing is a valuable technique for attracting your target market through the creation and distribution of content that is of interest to customers via various platforms and mediums. Content marketing is exciting, […]
Social Media and Effective Content Marketing
Though social media can be a great way to seek out your old college roommate or swap photos and stories with friends, it can also be a powerful content marketing tool. We often confuse or use social media and content marketing synonymously when, in actuality, they’re distinctly different entities. But as social media consumption continues […]
