No matter how unique and compelling your business’ story may be, a well-thought out pitch can make or break whether or not you can achieve media attention. Pair an artfully-crafted pitch with a solid relationship with your chosen reporter, check out “The Nature of the Beast” Reporter & Media 101: 5 Traits You Need to […]
A Cheap Logo Cheapens You
There have been countless rants on this subject, but it bears repeating, if only to save others from making the same mistake. A recent experience, (I won’t go into details to protect the innocent), has reminded me that the crowd-sourcing machine is hard at work convincing well-meaning and otherwise savvy small business start-ups and the […]
My Blogging Journey
“The Nature of the Beast” Reporters 101: 5 Things You Need to Know To Connect
Reporters. Love ‘em or hate ‘em, if you want to garner awareness for your business you’ll have to begin cultivating relationships with your local media and reporters. And just like any good relationship, a solid foundation begins in a mutual understanding of each party. In my business I have have worked with all types of reporter personalities […]
Business Blogging: Why Bother?
We’ve spent some time this month talking about the history of our own blog and tips to start your own, as well as how to create your first content calendar. But, so far, we’ve neglected to answer that one important question that kicked this all off: Why should I blog? After spending this blogging month with us the […]
