This day and age, everyone is on a social media network of some sort whether it be Facebook, Twitter, LinkedIn, or WordPress. The list goes on. In truth, social media is everywhere! Social media is a great tool to network, keep up with friends and family, as well as keeping up with the latest news of favorite celebrities or business deals. However, one downside of social media is that it can be a time guzzler. So the question is, how do you not let social media be a full-time task?
Here are 3 helpful social media time management tips that any small business can benefit from:
1. Subscribe to the most relevant social media sites to you: This probably means that you should take a look in your “Liked” or subscriptions/Following pages and clean them out. Try to have only those who posts relevant information that you find useful or else you will be scrolling through pages and pages of posts, wasting time.
2. Consolidate all your social media networks into one place: A great way to avoid opening multiple tabs on your computer screen and wait for each page to load is to use tools like Hootsuite. Hootsuite is a great software that allows anyone to stream all of their social media networks in one place. This software is particularly great for business use, but can also be for personal use as well. There are paid options for more features of Hootsuite, but the free version is already equipped with great features. All you need to do is register with an email and start adding your social media networks on. If not Hootsuite, there are a number of other softwares to help organize all of the social media networks you are on. 3. Remember you are a brand: Whether you are using social media personally or for business, remember that you are branding yourself with everything you put out there. Avoid posting every five minutes or liking so many pages. Social media is a place to build relationships and create your own brand. Have conversations, but keep the numbers of posts at a conservative level. You can lose followers by having too much posts or not have enough posts. Be consistent in your posts so that followers know when to expect an update if you are a business. For tips on what to post and how often check out this post. Need help managing your social presence? SocialNicole would love to help! Photo Credit
