How many people do you know of that have lost their job during COVID-19? During the COVID-19 pandemic, the unemployment rate in the U.S. has reached the highest it has been since the Great Depression. While writing this, 21 million people in the United States are unemployed, and with so many people out of work, […]
Paid Social Media Advertising
Best Social Media Campaigns of 2019
What makes a good social media campaign? If you aren’t aware of the industry lingo, an advertising campaign is a collection of ads, often across a variety of mediums, that revolve around a singular message intended to promote the brand. There are several ways to determine the success of an ad campaign, but typically it […]
LinkedIn Advertising: A Breakdown of Ad Choices
LinkedIn is known more as a professional networking site than a “social” media platform–but did you know that LinkedIn can be used to advertise to consumers as well as other professionals, similar to the way you may already be using Facebook to advertise? While there are similarities between the two social media ad platforms, LinkedIn […]
The Pros and Cons of Using Instagram Ads
Don’t miss any of our Instagram for Business blog series posts (new posts each week this month). Sign up today to receive email updates for the SocialNicole blog. If you’ve been using Instagram for a while, you’ve probably noticed advertisements from businesses popping up on your feed – and you may be thinking that using […]
How to Develop the Best Social Media Campaign
I am currently in my seventh year of working in the digital marketing/social media marketing space with small businesses, nonprofits, entrepreneurs, artists, authors and more. I have advised and participated in social media efforts for a gubernatorial election, a large public school district, a silicone valley tech start up, nonprofits both large and small and […]
