The interest is buzzing about Facebook’s News Feed changes and what it means for users. The big thing is that the News Feed is becoming much more visible. Content will be bigger (and hopefully better), pictures will dominate and the way that we take in our Facebook feed will totally change. Therefore optimizing your Facebook page for the News […]
Facebook Offers: A How-To Guide
The importance of engaging your Facebook fans cannot be overstated. We have discussed many ways you can do that both organically and through ads. One method we have yet to explore in detail on our blog is Facebook Offers. If you’re a retailer, you will want to check out Facebook Offers, a new type of Facebook […]
Facebook Introduces Graph Search
Yesterday Facebook unveiled yet another update to the social networking site called Graph Search. This new feature essentially acts as a search engine within your Facebook friends. With it you can search common interests within your friends, find restaurants that they have been to, music that they have listened to, photos from certain events and much more. For example, […]
Use Facebook’s Edgerank to Your Advantage
Have you ever wondered how certain posts appear in your Facebook newsfeed? Did you know there is actually a science behind it that you can use to your advantage? Enter Edgerank, the algorithm used by Facebook to decide what posts show up on an individual’s newsfeed. The algorithm uses three factors to determine this: affinity (relationship between content creator […]
How to Run a Facebook Contest That Won’t Get Shut Down
Though contests and giveaways on Facebook can be fun, they’re a lot more complicated than you may think. The specific rules and regulations of Facebook must be carefully followed or you run the risk of losing your company page all together! Facebook has specific Page Terms pertaining to contests and giveaways to help page owners […]
