I am sharing my top tips for recognizing threats to your online security and what you can do to protect your brand’s digital presence from hackers and phishers.
How To
How to Utilize Gatekeeper Marketing in Senior Marketing
One of the core principles of successful marketing is having an established audience, but sometimes that audience includes segments of people who are not the end users of your product or service. Enter gatekeeper marketing– a technique businesses can use to reach their target audience through the people in that target audience’s lives.
What Not to Wear: A Guide to Dressing for Success when Filming Marketing Videos
A Guide to Dressing for Success (and what not to wear) when filming you marketing videos for your brand.
The Ultimate Guide for Setting Up TikTok for Your Business Or Brand
Pick a song, do a silly dance, throw on some hashtags, and you’ve got a viral video – right? Think again. TikTok is no longer just an app “for kids.” It’s an app for business. Many of its users are not just playing around, and it’s a big player on the social media world stage […]
An Overall Guide to Using Videos in Social Media Marketing
While scrolling through your social media feed, which is more likely to catch your eye: a paragraph of text or a video? Content marketing, especially video content, is quickly becoming the most engaging form of content on social media. There is so much that can be shared in a short video that Facebook or Twitter […]
