Your blog on your website is a major point of entry to your content and services. As a small business owner, your blog is an excellent tool to draw people in to what you do. Is it a chore? Sometimes. But that’s why you can get someone else to write for you! For this reason […]
How To
Make Blogging Suck Less: How to Be Your Own Editor
Not every business has the luxury of having its own editor on staff. Not every company has enough staff to even grab a second pair of eyes on a piece. Especially if you don’t have the budget to have someone edit for you, you are on your own! If you’ve gotten over your writer’s block and […]
Make Blogging Suck Less: How to Have Plenty to Write About
You may have found that people who know anything about digital marketing will tell you that in order for your website to be at its best, in order for your company to get the most out of its branding and marketing strategy, you need to keep an updated blog. And at first, this may not […]
The Ultimate Blog Post Writing Guide
You’ve done it. You’ve opened the “new post” page and you’re sitting down at your laptop. Now what? While blogging can seem daunting for new bloggers (and sometimes it is daunting even for those of us that are seasoned at it), there are some things you can do when you begin writing your blog post […]
Should your brand use Instagram? Here’s a checklist to find out.
I love social media strategy. If you email me and ask me about working on a project, I will inevitably have a whole strategy sorted out in my mind before we ever even sign a contract. My brain is constantly figuring out how to do things to build brands, audiences and businesses. As much as I […]
