The thousands of articles on using social media for a small business will tell you that your brand should be personable, helpful and easy to connect with. Although often forgotten, using YouTube to promote your business is a way to engage your audience and another way to get people interested in what you have to […]
How To
How to Develop the Best Social Media Campaign
I am currently in my seventh year of working in the digital marketing/social media marketing space with small businesses, nonprofits, entrepreneurs, artists, authors and more. I have advised and participated in social media efforts for a gubernatorial election, a large public school district, a silicone valley tech start up, nonprofits both large and small and […]
5 Steps to Creating an Effective Persona for Social Media Marketing
In my last post, I talked about the importance of truly identifying your main target audience and creating a persona of the ideal customer or client whom you want to attract. I know this is so hard to do, but I can confidently tell you from years of working in this field and advising hundreds of […]
Revamping Your Social Media Plan: 5 Steps to a Refresh
In my recent post, “Warning Signs you May be Missing“, I discussed how easy it is to develop a “set it and forget it” mentality for your social media strategy. I admitted that I have been guilty of limping along for far too long without doing an overhaul to the SocialNicole social media strategy. So I jumped in […]
How To: Use Keywords to Optimize Your Blog Posts
Focusing on optimizing your blog posts for optimal user traffic is no new idea. But if you’re new to blogging, you need to know that optimization is a key ingredient to a successful blog. Here at SocialNicole, we prefer the incredible Yoast SEO plugin to help us optimize our posts. But there are so many […]
