Whether you are new to WordPress as the content management platform for your website, or have become a WordPress veteran, you may have found yourself wondering if there is a difference between WordPress Pages and WordPress Posts. It seems in everyday social media language, these terms are used interchangeably, but these two words mean very different […]
Tips & Tricks
How to Make Blogging Suck Less: 6 Reasons You Need to Have a Guest Blogger
Your blog on your website is a major point of entry to your content and services. As a small business owner, your blog is an excellent tool to draw people in to what you do. Is it a chore? Sometimes. But that’s why you can get someone else to write for you! For this reason […]
How to Develop the Best Social Media Campaign
I am currently in my seventh year of working in the digital marketing/social media marketing space with small businesses, nonprofits, entrepreneurs, artists, authors and more. I have advised and participated in social media efforts for a gubernatorial election, a large public school district, a silicone valley tech start up, nonprofits both large and small and […]
5 Steps to Creating an Effective Persona for Social Media Marketing
In my last post, I talked about the importance of truly identifying your main target audience and creating a persona of the ideal customer or client whom you want to attract. I know this is so hard to do, but I can confidently tell you from years of working in this field and advising hundreds of […]
Revamping Your Social Media Plan: 5 Steps to a Refresh
In my recent post, “Warning Signs you May be Missing“, I discussed how easy it is to develop a “set it and forget it” mentality for your social media strategy. I admitted that I have been guilty of limping along for far too long without doing an overhaul to the SocialNicole social media strategy. So I jumped in […]
