What do you think of when someone mentions Pinterest? Maybe you think of women showing other women what food and clothes they like, or maybe you have no idea what it is and you don’t care. Ambivalence is an easy way to go about thinking about the social media platform, but it’s in your best […]
Growing Your Business With Social Media
Why Small Businesses Often Fail At Social Marketing
Have you ever sat at a table with several people and started telling a story, only to realize halfway through that nobody was listening? That is so frustrating, right? Often, the same thing happens when businesses try to use social media marketing. They post a bunch of stuff, but it doesn’t seem like anyone is […]
Setting Big Hairy Audacious Goals and Why You Should Do this Now
Recently, my very talented sister, Mychele, started a blog. Her goal is to work out her own business offerings and discover her own place in the world. She’s a multi-talented entrepreneur and one of the most creative people I know, but sometimes that makes focusing a challenge. Lately, she has spent a lot of time zeroing […]
The Value of Branding: Why Do It?
You learned the basics of creating a strong brand in building a brand for beginners, but why bother with branding at all? It takes a lot of time and money, and difficult decisions have to be made. So why do it? What is the true value of branding? Companies invest in brands because branding is […]
A Brand Voice for Business: Carrying it All the Way Through
For a lot of businesses, branding can be a tough concept to tackle. If you’re completely new to branding, attempting to make your brand voice for business shine through all of your diverse marketing materials can seem overwhelming. As you produce different materials, it’s important to carry your brand through each and every graphic, title, […]
