On August 13, 2012 I had a unique opportunity as a workshop presenter for the inaugural Girls Leadership Track for the University of St. Catherine’s popular annual Summer Chautauqua Lifelong Learning Series. I was honored to present last year for the event for adults with a presentation about integrating social media into everyday life. Being […]
Social Media Marketing
Facebook Post Scheduler: Making Management Manageable
With a hectic and busy schedule, it can be hard to remember to post a Facebook update or share the latest industry news with your community. Never fear! Facebook has made managing a fan page a bit easier by rolling out the Facebook scheduling tool! Now even on those days that you’re short on time, […]
5 Steps to the Perfect PR Pitch
No matter how unique and compelling your business’ story may be, a well-thought out pitch can make or break whether or not you can achieve media attention. Pair an artfully-crafted pitch with a solid relationship with your chosen reporter, check out “The Nature of the Beast” Reporter & Media 101: 5 Traits You Need to […]
A Cheap Logo Cheapens You
There have been countless rants on this subject, but it bears repeating, if only to save others from making the same mistake. A recent experience, (I won’t go into details to protect the innocent), has reminded me that the crowd-sourcing machine is hard at work convincing well-meaning and otherwise savvy small business start-ups and the […]
“The Nature of the Beast” Reporters 101: 5 Things You Need to Know To Connect
Reporters. Love ‘em or hate ‘em, if you want to garner awareness for your business you’ll have to begin cultivating relationships with your local media and reporters. And just like any good relationship, a solid foundation begins in a mutual understanding of each party. In my business I have have worked with all types of reporter personalities […]
