Young people grew up with social, but do they know how to be social? First of all–let’s dispel the myth that young people have some great advantages with social media because they were raised with it as part of their lives. I often hear this when speaking to groups of business professionals. The belief is […]
Social Media Management
Revamping Your Social Media Plan: 5 Steps to a Refresh
In my recent post, “Warning Signs you May be Missing“, I discussed how easy it is to develop a “set it and forget it” mentality for your social media strategy. I admitted that I have been guilty of limping along for far too long without doing an overhaul to the SocialNicole social media strategy. So I jumped in […]
Why Conduct A Digital Marketing Audit Every Year
Digital Marketing Audit Versus Social Media Marketing Audit: What’s the Difference? So you clicked on the link for this story and you immediately see we have switched our terminology from digital marketing audit to social media marketing audit. And you say, “what gives?” And honestly you are more likely saying “what is the difference among digital […]
The Verdict: Best Time to Post on Social Media Channels
Deciding which management tools to use, agonizing over what to post on which channel, and developing great content are all great challenges of managing your online communities. As if those challenges aren’t hard enough, sometimes it’s also difficult to decide on the best time to post on social media channels. Luckily, we’re not the only ones […]
Social Media Ambassadors: Leading the Way!
One of our smaller clients was hosting a big fundraising event this past year. We wanted to find a creative way to spread the word online – extending beyond just out online community and followers. We racked our brains trying to decide exactly how to do this in a way that wasn’t too “spammy” or […]
