Note from Nicole: I am happy to have my friend and colleague Jeff Achen on the blog today as a guest author. Please enjoy his post about content creation. To learn more about Jeff, please scroll to the bottom of the post for his biography. Guest blog by Jeff Achen As I stood looking […]
Content Marketing
How I Took My Blog Content from Good to Great and Why it Matters
I have been blogging for the past 5 years. Wow, even I can’t believe it’s been that long! This blog started from my passion for social media and eventually it grew into my business. SocialNicole was first a twitter handle, then a blog. Finally, it became the name of my company. Over the years, the […]
Guest Blog Post Tips for 2014
Google’s Matt Cutts recently blasted guest blog posting, leaving the search engine optimization world worried. Now that the dust has settled, there aren’t many changes for responsible social media users and content marketers. If you follow the simple guidelines in this post, guest blogging can even be an effective part of your social media marketing strategy. After Matt’s post was published, I emailed […]
How To: Use Keywords to Optimize Your Blog Posts
Focusing on optimizing your blog posts for optimal user traffic is no new idea. But if you’re new to blogging, you need to know that optimization is a key ingredient to a successful blog. Here at SocialNicole, we prefer the incredible Yoast SEO plugin to help us optimize our posts. But there are so many […]
Building a Following: How to Increase RSS Subscribers
If you’ve got a solid marketing calendar, awesome content, and a few killer blog writers, your blog is probably already in pretty good shape. But all of that work can go unnoticed if no one is actually reading your posts. Getting readers to subscribe to your RSS feed can seem like a challenge – but […]
