Welcome back to our 2nd installment in our Blogging 101 series! In case you missed it, check out Blogging 101: Google’s Keyword Tool to catch up on where we are. Today, we will be discussing the Yoast SEO Plugin for WordPress. WordPress is not only a great blogging platform, but what we use to build our […]
Content Marketing
Email Marketing: The Importance of Subject Lines
So, you’ve finally decided that email marketing is an effective marketing tactic? (If you’re wondering why, check out Email Marketing: What’s the Point). Great! You’ve even composed your first customer email message? Even better! You’re just about ready to send it off when you realize you’ve left the subject line blank. Good catch – we […]
Email Marketing: What’s the Point?
There are millions of ways to market. It seems that blogs, articles and experts are constantly telling us their thoughts and opinions on the best and newest way to attract customers. But which tried-and-true marketing tool has stood the test of time? If you guessed email marketing, you’d be right. Email marketing seems to epitomize […]
A Ziploc of Ideas: Keeping Your Content Fresh
So, your business is really excited about content marketing, you know how to create an effective plan and you’ve got a pretty good idea about how social media can give your content marketing a little ‘kick in the pants.’ But while content marketing can be a great tool, and you may already have some great ideas on how […]
How to Create an Awesome Content Marketing Calendar
Let’s face it, creating a content marketing calendar may not be the sexiest topic in the world. But your content marketing calendar is in fact one of the most important tools you will use as part of your content marketing program. The problem with content marketing calendars is that one size does not fit all […]
