Yesterday Facebook unveiled yet another update to the social networking site called Graph Search. This new feature essentially acts as a search engine within your Facebook friends. With it you can search common interests within your friends, find restaurants that they have been to, music that they have listened to, photos from certain events and much more. For example, […]
Guides to Social Media Platforms
Use Facebook’s Edgerank to Your Advantage
Have you ever wondered how certain posts appear in your Facebook newsfeed? Did you know there is actually a science behind it that you can use to your advantage? Enter Edgerank, the algorithm used by Facebook to decide what posts show up on an individual’s newsfeed. The algorithm uses three factors to determine this: affinity (relationship between content creator […]
A Snapshot: Growing Exposure on Instagram
Instagram, the insanely popular photo-sharing app, just might be the next hot business marketing tool. This free app allows smartphone users the ability to take photos, add filters to alter or enhance them and share it with friends on Facebook, Twitter, Tumblr, Flickr, Foursquare or via email. Users keep track of their friends’ photos and discover new pictures […]
Pinning Down the Basics of Pinterest
It’s fun, it’s interactive, it’s easy, and it’s free. What more could you ask for when trying to market your brand? Pinterest categorizes themselves as a “virtual pinboard” or a place to “organize and share beautiful things you find on the web” . To me Pinterest is an online window shopping experience, a photo gallery, […]
Taking the Leap: Transitioning your Facebook Fan Page to Timeline
Leave it to Facebook to cause a stir rolling out the Timeline feature for business fan pages last week while only allowing businesses 30 days to make the transition to timeline. That’s right come March 30, 2012 Facebook will be flipping the switch and all fan pages will be published in the new timeline format. This of […]
