I’m excited to be a part of tomorrow’s MinnSPRA (Minnesota School Public Relations Association) spring conference! The conference, entitled “Back to the Future: What’s Worked in the Past and What’s Needed Today,” will explore new ideas and tools to approach school marketing and digital communications in new and effective ways. I’m looking forward to speaking […]
Social Media Relations
Social Media, Your Business and Building Community
My community manager Lauren sent me this comic today and it got me thinking. It’s so easy to write off social media as something that is useless to businesses as sometimes it can seem that it’s just people sharing trivial things… like what they had for lunch. While some of the social media is sharing […]
Applebee’s Social Media Meltdown: Tips to avoid social PR disasters
Social media has changed the world as we know it. And with that the old standards for public relations have also changed. Technology has made this a customer centric world and the importance of hiring the right people to be part of your PR/Social Media/Marketing team cannot be stressed enough! It seems just when we […]
PitchEngine: Another Tool in Your PR Belt
Looking for an easy way to get your latest news out there, and share it with the world with just a push of a button? Look no further! PitchEngine is a service that allows companies an easy way to publish news, rather than simply creating a traditional press release. A huge asset to any organization, […]
The News Release: It’s Alive!
You may be only a headline into this blog right now and already asking yourself: Wait, aren’t news releases a little ‘old news’? You’re not alone in thinking this unfortunate thought. The sad fact is that the Internet has put the idea into audience’s heads that the news (press) release is, altogether, obsolete. And we […]
