I’m proud to announce that I will be participating in an Alliance for Women in Media event in Minneapolis on Thursday, September 13th as part of their 2012 Symposia Series! The event itself, Signature: Building the Brand That Is You, will focus on branding and brand imaging through a series of speakers, panel discussions and sessions. It’s an honor […]
Social Media Relations
5 Steps to the Perfect PR Pitch
No matter how unique and compelling your business’ story may be, a well-thought out pitch can make or break whether or not you can achieve media attention. Pair an artfully-crafted pitch with a solid relationship with your chosen reporter, check out “The Nature of the Beast” Reporter & Media 101: 5 Traits You Need to […]
A Cheap Logo Cheapens You
There have been countless rants on this subject, but it bears repeating, if only to save others from making the same mistake. A recent experience, (I won’t go into details to protect the innocent), has reminded me that the crowd-sourcing machine is hard at work convincing well-meaning and otherwise savvy small business start-ups and the […]
“The Nature of the Beast” Reporters 101: 5 Things You Need to Know To Connect
Reporters. Love ‘em or hate ‘em, if you want to garner awareness for your business you’ll have to begin cultivating relationships with your local media and reporters. And just like any good relationship, a solid foundation begins in a mutual understanding of each party. In my business I have have worked with all types of reporter personalities […]
What Retail has Taught me about Customer Service
Like any young person, I’ve spent a good chunk of my life within the retail world. Not shopping, rather, part-time work. My retail work history included associate work for 2 large retail chains (I won’t name names here.) And while the experience has been one I’d hope to not have to repeat, I do owe […]
