Can you think back to a time when you had to make a decision on a brand to choose for a certain product? If you had little information on the differences between the brands, what influenced your choice? If you’re like most people, it likely had a lot to do with the way it looked […]
How To
LinkedIn Advertising: A Breakdown of Ad Choices
LinkedIn is known more as a professional networking site than a “social” media platform–but did you know that LinkedIn can be used to advertise to consumers as well as other professionals, similar to the way you may already be using Facebook to advertise? While there are similarities between the two social media ad platforms, LinkedIn […]
How to Optimize a Blog Post for SEO
If your business runs a blog, you know it can be a very important and profitable part of your marketing plan. But if you’re new to blogging (and even if you’ve been doing it for a while), you might be intimidated by the creature of SEO: search engine optimization. Although SEO is intimidating, it is […]
Resizing Images for WordPress: A How-To Guide
If you’ve been blogging for a while, you know that adding images to your blog posts can be a great way to drive traffic to your blog. Photos make your blog posts colorful and eye-catching, aid in how-to guides, and give your readers a clear picture of what you’re writing about. No matter what you’re […]
How to Write a Great Blog Post Introduction
If you’re anything like me, you probably don’t love writing blog post introductions. I’ve struggled with them for as long as I’ve been writing for the SocialNicole blog, and they can still feel like pulling teeth. To help you, we have some concrete ways to write a successful blog post introduction. Coming up with a […]
