I had an interesting conversation with my sister, a talented artist, the other day. We got way off topic and ended up discussing her creative process, and how she has been notorious her whole life for NOT finishing her projects, whether it was sewing, knitting, painting or any other medium. Growing up, I remember her […]
Social Media Marketing
Getting Started with Your Business Online
Let’s say you are starting a new business, or perhaps you are finally deciding to bring your business online. How do you get started? This is a guide with some basics. The actual, specific strategy for every business will be unique, and there are many questions you will have to answer based on looking at […]
Should your brand use Instagram? Here’s a checklist to find out.
I love social media strategy. If you email me and ask me about working on a project, I will inevitably have a whole strategy sorted out in my mind before we ever even sign a contract. My brain is constantly figuring out how to do things to build brands, audiences and businesses. As much as I […]
Instagram for Business (Because You Can’t Afford Not to)
Posts involving photos and other visual effects are the posts that grab the most attention. But we know this by now, right? It is easy to barely glance at the long, wordy, Facebook statuses and glaze over blogs with nothing but exhaustingly long paragraphs. With Twitter and Facebook, photos are optional, unlike Instagram, where each […]
How to Get More Views on YouTube
The thousands of articles on using social media for a small business will tell you that your brand should be personable, helpful and easy to connect with. Although often forgotten, using YouTube to promote your business is a way to engage your audience and another way to get people interested in what you have to […]
