For most small business owners and entrepreneurs, you bring up the word “marketing” and you will get a lot of grimaces and unhappy reactions. Here are some claims I’ve heard about marketing: • It’s so in your face! • All you do is talk about yourself or your products! • It’s just pushing your stuff […]
Social Media Marketing
Facebook Video and Its Importance to Your Content Creation
With your goal as a marketer or small business owner of getting more engagement on Facebook, and with Facebook’s overwhelming increase in video views, the relationship between these is clear: Facebook video your friend. That’s right, over 1 billion videos on Facebook are played every day. About 50% of Facebook users watch at least one […]
Pinterest for Business: Getting Started
What do you think of when someone mentions Pinterest? Maybe you think of women showing other women what food and clothes they like, or maybe you have no idea what it is and you don’t care. Ambivalence is an easy way to go about thinking about the social media platform, but it’s in your best […]
New Social Media Experts – Not the Young People
Young people grew up with social, but do they know how to be social? First of all–let’s dispel the myth that young people have some great advantages with social media because they were raised with it as part of their lives. I often hear this when speaking to groups of business professionals. The belief is […]
Followers on Social Media Sites: Quality over Quantity
Remember the time you got 1, then 10 and then 50 likes? It is an exhilarating feeling, knowing others enjoy your content enough to like or follow your page. This excitement over followers can be diminished, however. When you find you’re trying to reach out to followers and nobody’s reaching back, you might suspect something–more and […]
