I am currently in my seventh year of working in the digital marketing/social media marketing space with small businesses, nonprofits, entrepreneurs, artists, authors and more. I have advised and participated in social media efforts for a gubernatorial election, a large public school district, a silicone valley tech start up, nonprofits both large and small and […]
Social Media Marketing
The Social Media Revolution: Empower Yourself Today
I often interchange terms like “social media marketing,” “interactive marketing,” “online marketing,” “digital marketing” and simply “social marketing.” This is intentional and has had the effect for which I hoped: it has inspired discussion about what these terms mean. Why is it that I want to trigger this discussion? Because social media is a revolutionary […]
5 Steps to Creating an Effective Persona for Social Media Marketing
In my last post, I talked about the importance of truly identifying your main target audience and creating a persona of the ideal customer or client whom you want to attract. I know this is so hard to do, but I can confidently tell you from years of working in this field and advising hundreds of […]
Why Small Businesses Often Fail At Social Marketing
Have you ever sat at a table with several people and started telling a story, only to realize halfway through that nobody was listening? That is so frustrating, right? Often, the same thing happens when businesses try to use social media marketing. They post a bunch of stuff, but it doesn’t seem like anyone is […]
Making Your Facebook Page a Labor of Love
When social media is hard work, you know you’re doing it right. I should know, as I not only run SocialNicole’s social media marketing, but I also coach, advise and sometimes run the programs of other businesses too. It is a day-in and day-out process, and it’s hard work. If you don’t love your audience, […]
