Digital Marketing Audit Versus Social Media Marketing Audit: What’s the Difference? So you clicked on the link for this story and you immediately see we have switched our terminology from digital marketing audit to social media marketing audit. And you say, “what gives?” And honestly you are more likely saying “what is the difference among digital […]
Social Media Marketing
Designing and Branding Your Social Media Channels
Creating a unified brand presence online is an important part of your overall marketing and branding strategy. You want your brand to be easily recognized on every channel. Create a similar look and feel across channels, but keep in mind that they do not have to be identical. There will be differences, just as your […]
#SocialSpotlight: PlayStation 4 Social Experience
After around 10 years of waiting, both Microsoft and Sony have newly released their next generation gaming consoles – the Xbox One and the PlayStation 4. While we wouldn’t normally be concerned by the gaming industry (we’re more interested in how companies are using Twitter, Facebook and other forms of Social Media in fun and […]
The Psychology of Social Media Sharing [Infographic]
As social media evolves, questions arise on the psychology of social media sharing. The New York Times published a study revealing why people share. How conscious are your decisions on social media? What motivates your sharing habits? We can all categorize friends’ personalities on the internet. Where do you fit into the online world? Need […]
#SocialSpotlight: Xbox One Social Experience
After around 10 years of waiting, both Microsoft and Sony have newly released their next generation gaming consoles – the Xbox One and the PlayStation 4. While we wouldn’t normally be concerned by the gaming industry (we’re more interested in how companies are using Twitter, Facebook and other forms of Social Media in fun […]
