As a Minnesotan, I had never visited the Sea Life Center at the Mall of America. I was determined to change that this year. I am pleased to report that I did and it was worth the visit. Before I went, I was able to learn a lot about the animals that inhabit the mall […]
Social Media Marketing
Leveraging Your Business Social Media for the Holidays
It’s no secret that social media is all about timing. Figuring out when your customers are online is key, right? Here’s a tip: Your customers are online during the holidays more often than usual. While we’re all spending quality time with family, traveling, or indulging in holiday treats, most of us aren’t off the social clock. […]
The Value of Branding: Why Do It?
You learned the basics of creating a strong brand in building a brand for beginners, but why bother with branding at all? It takes a lot of time and money, and difficult decisions have to be made. So why do it? What is the true value of branding? Companies invest in brands because branding is […]
Passion and Purpose in Social Media Marketing
“There is no passion to be found playing small – in settling for a life that is less than the one you are capable of living.” – Nelson Mandela Purpose in Social Media Marketing The power of authentic passion and purpose cannot be understated when it comes to social media marketing. It is at the […]
A Brand Voice for Business: Carrying it All the Way Through
For a lot of businesses, branding can be a tough concept to tackle. If you’re completely new to branding, attempting to make your brand voice for business shine through all of your diverse marketing materials can seem overwhelming. As you produce different materials, it’s important to carry your brand through each and every graphic, title, […]
