Deciding which management tools to use, agonizing over what to post on which channel, and developing great content are all great challenges of managing your online communities. As if those challenges aren’t hard enough, sometimes it’s also difficult to decide on the best time to post on social media channels. Luckily, we’re not the only ones […]
Social Media Marketing
Branding a Campaign for Your Company
Once you’ve learned the basics of branding, your business may be ready to take the next step. There are many different elements involved in developing an effective brand. But when your company is ready to run a campaign, branding becomes even more important. How can your company go about branding a campaign successfully? Check out a […]
Building a Better Brand: Branding for Beginners
So you want to market your brand online, but aren’t sure where to begin? You’re not alone. With so many tools to boost marketing results and organize social media accounts, it can be easy to overlook the basics of branding. Today, businesses need to communicate with customers on multiple social platforms. As your business develops, […]
#SocialSpotlight: Hennepin County Library Social Media
Since the dawn of civilization, the passing of knowledge from one person to the next has been the remarkable and fascinating story of the human race’s progress throughout the ages. Whilst pre-historic cave paintings were used in our earliest of days, the invention of the printing press and eventually the Internet confirmed the exchange of […]
#SocialSpotlight: Oreo’s Sweet Social Media
By now, just about everyone has heard about Oreo’s social media strategic hit from last year’s Super Bowl and countless articles have already been compiled to document their unique success from the world’s biggest event. But what else does this addictive cookie company do within social media? The Sweet Spot: Facebook Over on Facebook, they are […]
