In the time between now and when COVID-19 first entered our lives, consumer social media usage has surged by over 50% across markets. So why do many brands say they are posting LESS on their company social media accounts than they were before the pandemic? It’s not uncommon for businesses to cut marketing budgets amid […]
Social Media Marketing
The Ultimate COVID-19 Digital Marketing Guide
Table Of Contents Tips for Social Media and Digital Marketing During COVID-19 Brands Doing Marketing Right During COVID-19 Which Social Media Platforms Your Business Should Be Using During COVID-19 and Beyond 5 Ways to Use Hashtags During COVID-19 Influencer Marketing During COVID-19 How To Recession Proof Your Business During COVID-19 Targeting Customers with Income During […]
A Guide to Influencer Marketing During COVID-19
Can you remember the last time a positive review or referral from a friend impacted your decision to make a purchase? If you acted on the suggestion, it was probably in part because it came from someone you trusted. This authentic word-of-mouth promotion is a powerful tool in the marketing world, and one of the […]
Targeting the Right Customers During COVID-19
How many people do you know of that have lost their job during COVID-19? During the COVID-19 pandemic, the unemployment rate in the U.S. has reached the highest it has been since the Great Depression. While writing this, 21 million people in the United States are unemployed, and with so many people out of work, […]
How To Recession-Proof Your Business During COVID-19
What if we told you there are ways to effectively “recession proof” your business now AND in preparation for the future, despite the fact that hardly any businesses will get through COVID-19 completely unscathed? We understand that right now it’s tempting to prioritize short-term and immediate fixes–you may still be searching for solutions that can […]
