The difference between a brand’s success and failure during a recession often comes down to its marketing strategy. What are the top brands doing right in their marketing during COVID-19, and how can you follow their example? As places of business struggle amidst stay-at-home orders and the economic hardships caused by the pandemic, your choices […]
Social Media Marketing
Which Social Media Platforms Your Business Should Be Using During COVID-19 and Beyond
During this time of stay-at-home orders and social distancing, social media marketing is more important than it’s ever been. In order for your business to continue reaching your customers, it’s essential that you meet them where they’re at online, and there are many social media platforms where you can do this. However, in order to […]
The Ultimate Guide to Choosing Your Business Brand Colors
Can you think back to a time when you had to make a decision on a brand to choose for a certain product? If you had little information on the differences between the brands, what influenced your choice? If you’re like most people, it likely had a lot to do with the way it looked […]
Tips for Social Media and Digital Marketing During COVID-19
With the onset of the COVID-19 pandemic, companies have had to rapidly reconfigure how they do business. Every business (large and small) has been faced with massive challenges, from navigating employee safety and changing work conditions, to the safe delivery of goods and services to customers. Businesses have also been forced to address the process […]
Using Social Media Calls to Action
Using social media calls to action can be instrumental for growing your business. This simple handful of words can increase your online community and boost sales and traffic to your website or blog. When used properly, calls to action fit seamlessly into your posts and lead to your posts being more successful. When used improperly, […]
